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A digital gifting & social-impact platform

Send More Than Money.

Send love. Send blessings. Create a memory. Aashirwad turns a transfer into a moment someone keeps.

Send an Aashirwad Give With Purpose
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What is Aashirwad

A blessing, wrapped around a gift.

Aashirwad means "blessing" — the word an elder says while gently placing a hand on your head. We built a platform around that gesture: when you send money for someone's birthday, wedding or new home, it arrives with your voice, your words, your face — not just a number in their bank app.

01

A gift that feels like one

Choose an occasion, add a personal message, photo or voice note — the money becomes a keepsake, not a transaction.

02

Trusted, secure transfers

Bank-grade payment processing with tokenised checkout. We never see or store card details, ever.

03

Built-in giving back

Every celebration on Aashirwad sits beside real causes — donate alongside your gift, or on its own.

How it works

Four steps to a memory that lasts.

1

Pick the occasion

Birthday, wedding, anniversary, farewell, achievement, housewarming, festival, or something entirely your own.

2

Add your Aashirwad

Write a message, attach a photo, record a short voice note or video — whatever says it best.

3

Send it securely

Pay by UPI, card, net banking or bank transfer. Every payment is verified and encrypted end to end.

4

They receive the reveal

Your loved one opens a cinematic Aashirwad — your message, your gift, delivered as an experience.

Choose your occasion

Every celebration, its own Aashirwad.

Our impact

Numbers that carry a story each.

0
Aashirwads sent
0
₹ transferred with love
Raised for social causes
0
Lives changed through campaigns
Celebration stories

Aashirwads that arrived at just the right moment.

Give Hope. Create Change.

A small act of kindness can become someone's reason to smile tomorrow.

See all causes
Video stories

Watch the moments Aashirwad made possible.

Testimonials

What people felt, in their own words.

Your turn

Someone in your life deserves more than a bank transfer today.

Send an Aashirwad Give With Purpose
Our story

Why Aashirwad exists.

In Indian celebrations, money was never just money — it came folded inside a blessing, an envelope, a grandmother's hand on your head. As gifting moved online, that feeling got lost. We're building it back in, one Aashirwad at a time.

Mission

Make every digital gift feel like it was handed to you.

We combine secure payments with personal storytelling, so no gift ever feels transactional again.

Vision

A platform where celebration and social good sit side by side.

Every rupee of joy on Aashirwad has a companion rupee of impact — for someone who needs it more.

Our impact

Growing, one blessing at a time.

0
Aashirwads sent
0
Families reached
0
Active campaigns
0
Cities across India
Timeline

How we got here.

2022

An idea, from a wedding card

Aashirwad began as a side project — a way to send wedding shagun to family abroad without it feeling like a wire transfer.

2023

First 10,000 Aashirwads

Word spread through family WhatsApp groups before it spread anywhere else. That's still true today.

2024

Donation campaigns launch

We introduced verified social causes alongside personal gifting, starting with education and disaster relief.

2025

Aashirwad crosses 41 cities

From Kochi to Kashmir, celebrations and causes now move through the platform every day.

Community voices

What Aashirwad means to the people who use it.

Gifting

What are you celebrating?

Each occasion opens its own experience — its own animation, its own blessing. Pick one to begin.

Birthday

Wish them a beautiful new year of life.

"May your new year of life be filled with happiness, success and countless beautiful moments."
₹501
₹1,101
₹2,100
₹5,100
Wedding

A blessing for the journey ahead.

"May your new journey be blessed with love, prosperity, happiness and togetherness."
₹1,100
₹5,100
₹11,000
₹21,000
Anniversary

Celebrate the years, and the ones still to come.

"Here's to the years behind you, and the many more ahead — together."
₹1,100
₹2,500
₹5,100
₹11,000
Farewell

Send them off with more than a goodbye.

"Wherever your journey takes you, may success and happiness always walk beside you."
₹501
₹1,101
₹2,100
₹5,100
Payment

Complete your Aashirwad.

UPI
Credit / Debit Card
Net Banking
Bank Transfer
🔒 Secured with tokenised checkout — Aashirwad never sees or stores your card or bank details. Payments are verified server-side via webhook before your Aashirwad is delivered.

GIFT SUMMARY

OccasionBirthday
ToAnanya Rao
Gift amount₹1,101
Platform fee₹0
Total₹1,101
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AASHIRWAD DELIVERED

Your Aashirwad Has Arrived.

It's on its way to bring a smile — right on time.

ToAnanya Rao
FromRohit
OccasionBirthday
Amount₹1,101
"May your new year of life be filled with happiness, success and countless beautiful moments."
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Donation

Give Hope. Create Change.

A small act of kindness can become someone's reason to smile tomorrow.

Active causes

Campaigns you can support today.

A thought worth sharing
“When we have enough to give, kindness becomes a choice we can make every day.”

Give what you can. Help where it matters. Let your generosity become someone else’s hope.

Make a donation

Choose an amount, choose a cause.

₹250
₹500
₹1,000
₹2,500

WHY IT MATTERS

100% of your donation is routed to the verified campaign you choose. Every rupee is tracked and reported back to you — from disbursal to delivery on the ground.

Campaigns funded to date128
Total raised₹68.4L
Independently auditedYes
Challenges & stories

Real people. Real need. Real progress.

Short, honest stories from the ground — swipe through, and support the ones that move you.

Overview

Aashirwads today
642
▲ 12% vs yesterday
Gross value today
₹8.4L
▲ 6.5%
Active campaigns
18
3 ending this week
Failed payments
7
▲ needs review

Recent transactions

IDOccasionReceiverSenderAmountStatus
Challenge video

Story

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Connect approved campaign MP4 files from your CDN or video storage here.